About Lion & Stone

Practical Business Support. One Connected Business System.

Lion & Stone provides practical business support. We help professional and service-based businesses become more organised, improve follow-up and get more value from the effort they are already investing.

Through working with business owners, and as business owners ourselves, we have seen the same challenges:

  • Enquiries being missed or forgotten

  • Important follow-up not happening consistently

  • Customer information spread across multiple systems

  • Limited visibility of opportunities and performance

  • Too much time spent managing tools, systems and administration

These challenges were rarely caused by a lack of effort. More often, they were the result of disconnected processes, systems and information.

That's why we created Safe-Scale®.

Why We Created Safe-Scale®

Safe-Scale® is the connected business system developed by Lion & Stone.

It brings marketing, enquiries, communication, follow-up, customer management, tasks, automation and reporting together in one place, helping businesses stay organised and maintain visibility across their customer journey, opportunities and day-to-day operations.

Rather than introducing more complexity, Safe-Scale® was designed to help businesses simplify the way they work.

The goal is straightforward:

Help businesses attract more customers, manage opportunities effectively, follow up consistently and build stronger customer relationships.

Practical Support, Backed By Technology

Many businesses have experienced the frustration of buying software only to discover that setup, implementation and day-to-day use are left entirely up to them.

We take a different approach.

Safe-Scale® provides the technology platform, while Lion & Stone provides the practical support, setup guidance and business understanding that helps customers get value from the system.

This combination helps businesses get started more quickly, avoid common implementation challenges and ensure Safe-Scale is configured around the way they actually work.

Our Approach

We believe most businesses don't need more complexity.

They need better visibility, clearer processes and confidence that they are making the most of every opportunity.

Everything we do is focused on helping businesses become more organised, improve customer management and get more value from the effort they are already investing.

Whether through practical business support, system implementation or the Safe-Scale® platform itself, our goal remains the same:

Helping businesses work more effectively through practical improvements that make a measurable difference.

Our Location

We are based in Ringwood, Hampshire, but support businesses wherever they are based.

Our Registered Details:

Lion & Stone Growth Advisory Ltd is Registered in England & Wales

Company registration number: 16439253

Registered Office: 264 Christchurch Road, Ringwood, BH24 3AS

Website: www.lionandstone.co.uk

Contact Emai: [email protected]

Our Team

Safe-Scale® and Lion & Stone are led by Liz and Charles.

Together, we combine practical business support with systems, processes and technology that help businesses become more organised and make the most of every opportunity.

Liz Bailey

Liz Bailey

Practical support that turns decisions into action

This is a Liz brings first-hand experience of building, growing and exiting businesses.

She understands the day-to-day reality of running a business, making decisions under pressure and keeping things moving when there is a lot competing for attention.

She also creates content and runs marketing campaigns for clients, combining practical business experience with hands-on delivery.

Liz helps owners identify what needs attention now, what can wait and where practical changes are most likely to make a difference. Her focus is on turning good intentions into clear priorities, workable plans and steady progress.

She holds a law degree and is continuing her legal studies in intellectual property law.

Charles Steenkamp

Charles Steenkamp

Commercial clarity and alignment

Charles focuses on details and how a business work together as one.

He helps business owners understand what is affecting performance across marketing, sales and operations — and where the biggest opportunities to improve may sit.

His background spans more than 25 years in analytics, pricing and performance management, working closely with leadership teams and boards; and running his own business.

He brings structure and insight to business decisions, helping owners see what is happening more clearly, decide what to do next and making sure they work work together with the rest a business.

Charles qualified as a Fellow of the Institute and Faculty of Actuaries in 2009.

Ready to See Safe-Scale in Action?

Discover how Safe-Scale could help improve visibility, organisation and follow-up across your business.

Safe-Scale®

A better way to attract, manage, convert and retain customers. One connected system.

Provided by:

Lion & Stone

Lion & Stone

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Safe-Scale® is a registered trademark of Lion & Stone Growth Advisory Ltd.

© 2026 Lion & Stone Growth Advisory Ltd. All rights reserved.

Website designed and developed by Lion & Stone

Why businesses miss opportunities and what to do about it

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Trusted By Businesses Like Yours

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"Safe-Scale eliminated the guesswork from our growth strategy. We've seen a 40% increase in operational efficiency within the first three months of implementation."

Marcus Thorne
CEO, Thorne Logistics

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"The structured ecosystem and clear visual pipelines gave our team the exact clarity we needed. It feels like we finally have a true foundation for scaling."

Elena Rodriguez
Managing Director, Elevate Partners

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"Implementation was seamless. We went from chaotic spreadsheets to a completely configured business hub in days, not months. Highly recommended."

James Caldwell
Founder, Caldwell Tech