Lion & Stone and Safe-Scale®
Acceptable Use Policy

1. Introduction

This Acceptable Use Policy (“Policy”) forms part of the Terms & Conditions governing the use of services provided by Lion & Stone Growth Advisory Ltd and the use of Safe-Scale®, its business growth and CRM platform.

This Policy explains the standards we expect clients, users and anyone acting on their behalf to follow when using Lion & Stone services, Safe-Scale® and related websites, platforms, communications and resources.

Our objective is to support legitimate business, marketing, sales, customer communication and business support activities while protecting legal compliance, platform integrity, deliverability, security and the rights of others.

By using Lion & Stone services or Safe-Scale®, you agree to comply with this Policy.

Lion & Stone Growth Advisory Ltd is a private limited company incorporated in England and Wales.

Lion & Stone Growth Advisory Ltd trades as Lion & Stone and operates the Safe-Scale® platform.

References in these documents to “Lion & Stone”, “Safe-Scale”, “we”, “us” or “our” mean Lion & Stone Growth Advisory Ltd unless stated otherwise.

2. General Principle

You may use Safe-Scale for lawful business purposes, including:

• CRM management
• Lead generation
• Sales activities
• Customer communications
• Marketing campaigns
• Appointment booking
• Customer support
• Business operations

You must ensure your use of the platform complies with applicable laws, regulations, industry requirements and third-party platform rules.

3. Communications and Marketing

You are responsible for all communications sent from your account, including:

• Emails
• SMS messages
• Automated messages
• Forms
• Landing pages
• Surveys
• Marketing campaigns
• Social media integrations

You must have an appropriate legal basis for contacting recipients where required by applicable law.

You must not:

• Send fraudulent, deceptive or misleading communications.
• Misrepresent your identity, business or intentions.
• Conceal the source of communications in a misleading manner.
• Ignore lawful unsubscribe or opt-out requests.
• Continue contacting individuals who have requested not to be contacted where applicable law requires suppression.

The use of purchased, third-party or externally sourced contact data is not automatically prohibited. However, you remain fully responsible for ensuring that any use of such data complies with applicable data protection, marketing and communications laws.

4. Email Deliverability and Messaging Reputation

Because messaging activity from one account can affect the reputation of shared infrastructure and service providers, users must take reasonable steps to maintain good sending practices.

We may investigate or restrict activity that generates unusually high levels of:

• Spam complaints
• Delivery failures
• Bounce rates
• Unsubscribe rates
• Carrier complaints
• Regulatory complaints
• Abuse reports

We may request evidence of how contact data was obtained or the legal basis relied upon for communications where necessary to protect platform reputation or comply with provider requirements.

5. Data Protection and Privacy

Users must comply with applicable privacy and data protection laws, including where relevant:

• UK GDPR
• EU GDPR
• Data Protection Act 2018
• PECR
• CAN-SPAM
• TCPA
• Other applicable regulations

You are responsible for:

• Ensuring personal data is collected lawfully.
• Maintaining appropriate privacy notices.
• Obtaining any required consent.
• Responding to data subject requests.
• Managing suppression and unsubscribe requests.
• Protecting personal data within your account.

You must not knowingly upload, store or process personal data unlawfully.

6. Prohibited Activities

You must not use Safe-Scale to:

7. High-Risk and Regulated Activities

Certain industries, products, services or campaigns may require additional review, restrictions or approval.

These may include:

• Financial services
• Investment opportunities
• Consumer credit
• Insurance
• Health-related services
• Regulated professional services
• Cryptocurrency services
• Gambling services
• Age-restricted products

Users remain responsible for ensuring compliance with any industry-specific regulations that apply to their activities.

Lion & Stone may request additional information or impose reasonable restrictions where necessary to manage compliance or provider requirements.

8. Account Security

You are responsible for:

• Maintaining secure passwords.
• Controlling access to your account.
• Managing user permissions appropriately.
• Protecting login credentials.
• Reporting suspected security incidents promptly.

You must not share access credentials in a manner that creates unreasonable security risk.

9. Fair Use of Platform Resources

You must not use Safe-Scale in a way that places unreasonable strain on platform resources.

Examples may include:

• Excessive automated requests.
• Deliberate attempts to overload systems.
• Activities that materially impair service availability for other users.

Normal business automation, marketing and CRM activity is permitted.

10. Monitoring and Enforcement

We do not routinely review customer communications.

However, we may investigate activity where reasonably necessary to:

• Maintain platform security.
• Protect service availability.
• Comply with legal obligations.
• Respond to complaints.
• Protect platform reputation.
• Meet requirements imposed by service providers.

Where appropriate, we may request additional information from users before allowing certain activities to continue.

11. Suspension and Restriction

We may temporarily suspend, restrict or limit access where we reasonably believe:

• This Policy has been breached.
• Platform security is at risk.
• Regulatory compliance is at risk.
• Service providers require intervention.
• Platform reputation is being harmed.
• Continued activity may expose us or other users to significant legal, financial or operational risk.

Where practical, we will normally seek to communicate with the user and provide an opportunity to resolve the issue before taking action.

12. Changes to this Policy

We may update this Policy from time to time.

The latest version will always be available on our website.

Continued use of Safe-Scale after changes are published constitutes acceptance of the updated Policy.

13. Contact

Questions regarding this Acceptable Use Policy should be directed to: